With the 2017 Milan winter fashion shows underway, Essteele rounds up five of Italy's best known digital media influencers, whose carefully curated online platforms and extraordinary popularity ensures they are front row regulars.
With 8.2 million followers on Instagram, 1.2m likes on Facebook and more than 14m page views per month on her website Chiara Ferragni easily tops our list of fashion powerhouses.
The ex-law student from Cremona kickstarted her career on social media with her blog 'The Blonde Salad'. She has since expanded her creative fashion portal to include an online boutique selling everything from flats and boots to sneakers and stilettos all designed by Ferragni and emblazoned with her super cute signature eye logo.
Sporting an impressive resume that includes modelling, writing, creating short films and collaborating with luxe fashion brands, the Italian-born, LA based creative honed her skills whilst working for Vanity Fair, Italy. In 2012 she began It's Super Fashion (now Martapozzan.com) featuring posts, photos, videos and the latest fashion news. Follow her for inspiration on wearing everyday outfits with a glamorous edge.
Sprinkling fashion fairy dust wherever she points her iphone this savvy model, blogger and influencer has her finger on the pulse. Her growing online fan base has contributed to her it-girl status and she is in constant demand as a designer, trend hunter, and brand consultant.
Winter 2017 Womenswear Fashion Shows: Milan from February 22 to 28